Shortly after, I bought a new washer from a huge, globally recognized brand, and inside the box came a "support" flyer with a few common questions about the washer. See the picture of the flyer below. (I have removed identifying logos for obvious reasons)
It was great to see major brands recognizing the potential of QR codes and using them to support their customers. In fact, Apple is starting to embrace the QR code trend as well. iPhone's don't require a separate app to be able to scan the codes anymore. In a recent update, iPhone cameras already have the QR reader built in for easy use.
Kudos to the companies above for their forward thinking, but there are some aspects that can change to make better use of the technology such as:
1. Instead of having multiple QR codes linked to individual videos, 1 QR code can be provided that pulls up a Virtual Assistant that has access to all the videos plus more if you wanted. Creating an interactive Virtual Assistant is easy and takes no programming skills with Albert. (Side note: Not only can Albert come up from a QR code, but that same Virtual Assistant can be used on Amazon's Alexa or Google Assistant for a voice enabled feature.)
2. Positioning the QR code directly on the product. It is beneficial since most people can never seem to find the manual/flyers that the product came with when they need it the most. Also, positioning the QR codes so they are easy to scan. The above flyer is almost impossible to scan the correct QR code because they are so close together.
3. Only being able to support English can be really frustrating for customers who don't speak English. Having a multi-lingual strategy makes a huge impact on customer satisfaction. Virtual Assistants are a great way to provide multi lingual support, without needing live agents who know every language.
For more information on Artificial Intelligence and QR codes, please contact us here and we will get back to you as soon as possible.
No comments:
Post a Comment