Monday, August 25, 2014

Trusted Brands Use Quick Videos to Introduce Virtual Agents to Call Center Agents, Employees, and Consumers

One of our customers once said, "Consumer products and services should be easy enough to use that you don't have to train your audience to use them ." This is a great rule of thumb for consumer products, as well as the support and self-service that accompanies them. Consumers don't like buying an expensive piece of technology and having to spend hours learning how to turn it on. They want easy, light weight, user-friendly technology that can simplify their lives in some way. 

At noHold, we always talk about the importance of ease of use for the end customer and administrators alike. In some instances, our clients recruit interns or entry level associates to build and maintain Virtual Agents. Minimal training is key to making this model successful. Similarly, call center agents and end customers should be able to interact with the Virtual Agents effortlessly. When a customer launches a new Virtual Agent, one of the easy ways to introduce the users to the product is with short overview videos. Within the videos, companies can describe the User Interface (UI) of the Virtual Agent, the different capabilities, and/or anything else they feel appropriate.  

One of the largest companies in the networking equipment industry is utilizing this method of introducing Virtual Agents with easy to follow and engaging videos. In doing so, it encourages adoption by giving examples of the ease of use. These videos have been viewed by internal employees, call center agents, and more. 

noHold also made a quick overview video of our Help Desk Virtual Agent, Albert. Check out the video below to see the example.


Would you be more inclined to use self-service options if you were prompted by a quick video clip? How does your company introduce new products or services, like a Virtual Agent, to your end user?  Do you think videos help to encourage usage? 

P.S. 
The time with our interns is almost up; this is their last week here with us. We are sad to see them go, but are very excited for them to show us what they have been working on for the past month. Stay tuned for a blog overview on their work creating their own Virtual Agent.