Tuesday, October 27, 2015

noHold A.I. Helps Security Software Industry Combat Microsoft Impersonation Scam

Picture of a woman holding a sign up reading, "Is this a scam?"
Photo Credit: tryjasonbond.com

October 27, 2015, MILPITAS, CA – The wide spread adoption of mobile, social, and E-commerce has businesses and consumers more worried than ever about cybersecurity and privacy. Major security breaches have caused distrust (Sony, Target, JP Morgan Chase), and Internet scams remain an easy way to steal account data and personal information (IRS impostors, social media scams, email viruses). Every year, cyber-attacks are increasing in volume, financial loss, and sophistication. Gartner sees an upward trend, estimating that the “global cybersecurity market will grow from $67 billion in 2013 to $93 billion in 2017” (TechCrunch).

One scam that has affected millions of people around the world is the Microsoft Impersonation scam. Since circa 2008, con artists have been reaching out to computer owners via telephone pretending to be part of Microsoft’s tech support team calling in regards to an infected computer. While offering fake security software protection for a fee, the hackers also take remote access of the computer to steal personal data.

According to Microsoft, in 2015 alone, over 3 million people will become victims and scammed out of $1.5 billion (ConsumerAffairs). Top security software companies are being proactive in leveraging Virtual Assistants to help educate PC owners about this issue. Metrics collected by noHold Virtual Assistants have (a) confirmed that people are asking about this issue (b) helped Security companies better understand the nature of the problem. More specifically, the Virtual Assistant helped noHold clients in the security software industry:
  • Divert thousands of calls away from the call center.
  • Provide effective solutions to consumers through their preferred channel.
  • Protect thousands of customers from this scam.

“Cyber-attacks are the plague of the Information Age and it is important to band together to resolve this problem.  Our role is to understand how people who are affected by these issues perceive the problem and give them simple instructions to resolve it,” said Diego Ventura, CEO of noHold, Inc.

About noHold, Inc.
noHold is a privately held company established in 1999 and is headquartered in Milpitas, CA, USA (Silicon Valley). noHold is the acknowledged leader in Web based Self-service solutions with a mission to deliver real answers to real questions – real fast. Simple to use, easy to implement and as close to human as you can get, noHold turns automated customer support into cognitive customer interactions. noHold customers include Toshiba, Cisco and a host of industry leaders. More information can be found at http://www.nohold.com.

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