Social Media is one of the most popular ways to communicate with your audience. From top Fortune 500 companies to the local corner shop, staying connected to your customer is a top priority. More and more companies are turning to social media to do so. It’s fast, it’s easy, and (in most cases) it’s free!
With more than half the population connected to social media (Social Networking Statistics), quick tweets and updates can promote self-service. Companies across multiple industries have discovered that sending quick messages to a connected audience is a great way to spread awareness and remind clients that self-service is available 24x7. In the example below, one company tweeted about one of their Virtual Agents, and provided users with a link directly to “Emma.” This in turn increased the use of the VA.
Marketing your Virtual Agent to your consumers is a great tip to maximizing usage. Check out the blog written yesterday for more advice about embedding your Virtual Agent directly to your social media sites.