Social media is a great way to connect with your consumers and hear what they have to say about your products or services. Here is a video explaining how social media to enhance your business.
With nearly one in four people around the world connected to social media today (eMarketer), your company’s social channels are where a lot of people refer to when faced with support questions or to talk about a complaint. To handle some of the questions, companies opt to implement a Virtual Agent on their social sites (e.g. Facebook), so customers have the option to answer their own questions, on their own time. Companies are still engaging the customer via social media, but doing so in a more time efficient manner.