With the rise of the smart phones, the use of mobile recognition technology has risen as well. It is predicted that by 2015, there will be double the amount of money invested into mobile recognition technology (364 million dollars) and a large part of this includes QR codes. QR codes are gaining popularity because it is a quick way to scan and get information. In other words, it is an easy to use resource for end users.
Offering access to a Virtual Agent through scanning a QR code is a great tip for companies looking to elevate their customer service and support strategies. Providing consumers with Virtual Agents via a QR code gives them more power to make an informed decision about the product of interest. Consumer knowledge is key to gaining new customers and creating loyalty.
QR codes are just one way to access a Virtual Agent via your mobile device. In addition to native mobile apps, and mobile friendly VAs, there are other alternatives that might appeal to your company's target audience. Some alternatives include:
- SMS short codes
- Augmented reality apps
- UPC bar code reader
- Bluetooth and NFC (nearfield communication)
In short, mobile recognition technology (whether it be QR codes, SMS short codes, etc.) are an important part of a mobile strategy. Monitoring the target audience and adapting to what the consumer wants is essential when adopting mobile strategies. How does your company make it easy for customers to interact with your brand via mobile device? Does your strategy include QR codes or apps? Share your mobile marketing or support strategy here.