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We've always mentioned the importance of offering self-service support options for ALL consumers of your product/service. To reach that goal, a global company must adopt multi-lingual strategies to appeal to different parts of the World.
Recently, a multinational engineering and electronics conglomerate corporation launched a Spanish version of their Virtual Agent to provide support for their Latin American visitors. By doing so, they are reaching a wider range of their consumers and revolutionizing the customer experience on a global scale. Kudos!
How is your company adapting support options to become a trusted brand worldwide?