Lately, there
has been much news about trusted brands expanding product lines to include mobile devices, as well as consolidation among vendors. Top PC manufacturers are starting to realize that to stay
a competitor in the industry they need to branch out to the tablet, smartphone,
and wearable device markets. For example, Lenovo recently acquired Motorola Mobility from Google with the desire to strengthen its position in the smartphone market (Lenovo to
Acquire Motorola Mobility from Google). Also, Dell has been reaching beyond PC’s to solidify its stake in the tablet and mobile arena. Big name companies are also
preparing for the wearable device boom. Intel jumped on the wearable train and acquired
Basis Science, a provider of high-end fitness trackers, along with a few other
companies that specialize in wearable tech (Intel
Buys Fitness Band Maker Basis Science). Amazon's recent announcement of a smartphone, further validates the demand for not only mobile devices, but enforces the consumer desire for streaming media on the go.
While Virtual
Agents are known for the ability to troubleshoot issues and answer questions about desktops and laptops, they are
also flexible enough to live on handheld devices. Their lightweight
characteristics give them the ability to adapt to almost all environments. In
fact, noHold's CEO has talked about a future where websites take a more
proactive approach and begin by asking the visitor a question first; comparable to a concierge
style Virtual Agent.
Do you see
the future of websites (via PC’s or mobile devices) being more proactive, intuitive and
interactive? Will trusted brands start using this concierge-like approach to seamlessly
guide users through their websites? Leave a comment and let us know what you
think.
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