Tuesday, September 1, 2015

Customer Journey Mapping Toolkit: Do It Yourself Exercise

A couple weeks ago, we shared with you the scoop on a popular customer experience trend, Customer Journey Mapping. We went over what it is, why its important, and how to do it yourself. Click here to get a reminder of the information that was presented in that blog. 

To complete the customer journey mapping toolkit, we want to provide you with a sample story to test out your new journey mapping skills. The story we used is based on a company in the consumer electronics space, but once you get the hang of the exercise you can apply the skills you've learned to any industry. 

Take a moment to go over the 'how-to' presentation to re-fresh your memory on the 11 step process. 



Once you feel comfortable, print out the story presentation below and discuss with colleagues/peers what pain points you see as major issues and how you can improve the customer experience. Remember: the main goal of any customer journey map is to identify key touch points a customer has with a company and how they were feeling at those specific moments.  

 
 

If you have any questions or comments, please let us know in the comments below. Or for more information follow the link to the website and contact us via the contact us form. Feel free to share your experience designing your own map and what ideas you have come up with to better the customer experience.
Cheers!