Throwback Thursday: Apple's New Release vs. Apple Five Years Ago

Photo Credit: thisdayintechhistory.com

Happy Throwback Thursday!

Did you know that exactly five years ago today, Apple released their Mac OS X 'Snow Leopard'? Most people don't remember that operating system, but it was an important time for Apple, Inc. Due to Snow Leopard, they dropped the support for PowerPC-based Macs and shifted their attention to the Intel processor-based Macs. They also discontinued AppleTalk in Snow Leopard, one of the first and most widely used networking protocol in the World (ThisDayInTechHistory.com).

Fast forward 5 years; Apple is expected to release the iPhone 6 in the coming weeks. The details on the phone are very hush-hush, but everyone is anticipating a very technologically sophisticated phone, with elements that make it easier for users. Some speculations on new features of the iPhone 6 include a much larger screen (edge-to-edge display), a whopping 128 GB of storage, and a Near Field Communication (NFC) chip inside the phone (PCAdvisor.com). With the presence of an NFC chip, wireless charging is made possible, and it also puts Apple in the game of mobile payment systems. It is rumored that they will either use Bluetooth/Wi-Fi to create their own e-wallet platform (accessible from any iPhone, not just the 6), or they are using the NFC technology to include mobile payments, strictly for iPhone 6 users. Either way it looks like Google Wallet is facing some competition now (AppleInsider.com)    

These are only a few of the predictions made for the up and coming iPhone, but what about updates for Siri? With almost all major brands creating a Personal Virtual Assistant for their smartphones (Microsoft=Cortana, Android=GoogleNow, etc.), Apple needs to make sure Siri is maintaining the latest, cutting-edge technology. 

What sort of updates do you think Siri should or is going to get? Sources suggest that the new iPhone will have a heart rate monitor; do you think this means that Siri will be able to manage your health through a single user interface? 

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Throwback Thursday: QR Codes and Virtual Agents

Quick Response codes, or QR codes, have been around for quite some time. The announcement of QR codes was released in 1994, but during that time they were mainly used to track parts for vehicle manufacturers in Japan. Today, QR codes are used in a variety of ways. For example, many marketers utilize QR codes in their strategies, as well as commercial tracking, product labeling, etc. 

With the rise of the smart phones, the use of mobile recognition technology has risen as well. It is predicted that by 2015, there will be double the amount of money invested into mobile recognition technology (364 million dollars) and a large part of this includes QR codes. QR codes are gaining popularity because it is a quick way to scan and get information. In other words, it is an easy to use resource for end users. 

Offering access to a Virtual Agent through scanning a QR code is a great tip for companies looking to elevate their customer service and support strategies. Providing consumers with Virtual Agents via a QR code gives them more power to make an informed decision about the product of interest. Consumer knowledge is key to gaining new customers and creating loyalty. 

QR codes are just one way to access a Virtual Agent via your mobile device. In addition to native mobile apps, and mobile friendly VAs, there are other alternatives that might appeal to your company's target audience. Some alternatives include:

1. SMS short codes 
2. Augmented reality apps
3. UPC bar code reader
4. Bluetooth and NFC (nearfield communication)

To give you an example of one of the alternatives to QR codes, Bluetooth and NFC work like a sensor. When you walk near or through these "sensors", they trigger a notification to be sent to your mobile phone. (More information about NFC can be found here.) For a Virtual Agent, the notification can range from a personal virtual shopper, a virtual assistant, information on products, or limited time coupons to entice consumers to purchase products on the spot.   

In short, mobile recognition technology (whether it be QR codes, SMS short codes, etc.) are an important part of a mobile strategy. Monitoring the target audience and adapting to what the consumer wants is essential when adopting mobile strategies.  How does your company make it easy for customers to interact with your brand via mobile device? Does your strategy include QR codes or apps? Share your mobile marketing or support strategy here. 

www.nohold.com