Cortana on Windows Phones, PCs, and now...Apple and Android Devices

Photo Credit: Yahoo! Tech

With the summer release date for Windows 10 to come out, Microsoft is making some big moves this year. In addition to Windows 10, Microsoft also announced that later in the year Cortana (Microsoft's Personal Virtual Assistant) will be available on Android and iOS devices via a mobile application (Yahoo! Tech). While Cortana might not have all the capabilities it does on a Windows Phone, Microsoft plans to continually improve its functions across all devices.  

What does this mean for the Virtual Assistant space?

1. It is further validation that Virtual Assistants are becoming the new norm. Big brands and industry experts agree that self-service and Artificial Intelligence is the way of the future and companies need to jump on board or risk getting left behind.

2. The competition between Siri, GoogleNow, and Cortana will stiffen, and in the coming months we will see how the public takes to Cortana's availability.

3. More companies (even outside the mobile market) will continue to invest in advancing their Virtual Assistant technology to better serve the consumers. 

What is your opinion on Microsoft's expansion to Apple and Android devices? What other implications does this have for Artificial Intelligence and the Virtual Assistant market?  

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Microsoft’s Virtual Assistant, Cortana, Shows up on Windows 10 PC’s

Photo Credit: PCWorld.com

Microsoft recently announced their latest operating system, Windows 10 to come out soon. Windows 10 is centered on the customer, with new features that include things such as Spartan (a new browser that is said to have the most advanced features), having more integration with Xbox capabilities, and Cortana being fully functional for all Windows 10 PCs. These are just a few of the new features for Windows 10, but we are particularly excited about the integration of Cortana on the PC.

The trend is continuing to shift in favor of Artificial Intelligence. Cortana integrating onto PC’s is only further validation that top name companies are realizing more and more people are accepting, and actually preferring, the use of a Virtual Assistant in their day-to-day lives. This same paradigm goes for support as well. Consumers are looking to simplify their lives with technology, and a Virtual Assistant allows them that opportunity.

What do you think about having a Virtual Assistant directly on your PC? Will other operating systems follow suit? 

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