Wednesday, May 11, 2016

How to Reach 900 Million Users

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One of the most important aspects of creating a successful Virtual Assistant is making sure it is readily available for end users. Its evident that people are embracing Artificial Intelligence in their everyday lives, and companies are investing into it at an exponential rate. Last year alone, $8.5 billion was spent on enhance AI, four times the amount spent in 2010 ( With the demand for AI continuing to grow, and the technology only becoming more advanced, it is important to strategically place Virtual Assistant to reach the most number of users. 

Before, company websites and mobile devices were the primary way to access a Virtual Assistant. Now, with these large companies adopting A.I. practices and the user base they have, Virtual Assistants can be accessed through a wide array of platforms, reaching a broader range of users, and ultimately, potential customers. 

For example, the latest Facebook Messenger announcement, allowing end users to interact with Artificial Intelligence (they refer to it as chatbots). Using API connectors, Virtual Assistants can plug into Facebook's Messenger Platform, connecting to their audience of over 900 million users world wide.

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It doesn't just apply to Facebook's platform though.There are so many platforms like Facebook's M that Virtual Assistants can integrate with such as: Siri, Cortana, Google Now, Amazon Echo's Alexa, Cisco's Spark, Microsoft Skype and more. By moving beyond the web and mobile, companies are able to reach a greater amount of people that already exist on these platforms.